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Home: A : Avalon : Biography
Biography (courtesy
of Sparrow Records)
There's a time in life when you think you know everything
you need to know. For some, it's the age of five. Then again
at age 13. And every teen year after that. Some hold on to
that illusion through their 20s. But eventually, life experience
does its best to dispel that myth, and you realize you don't
know much at all, if anything.
When it comes to Avalon, the premier vocal group in Christian
music, there is much to know:
•Five successful studio projects, a remix album, two RIAA-certified
gold records
•19 No. 1 radio hits, 14 of which were featured on a single
album, Testify to Love: The Very Best of Avalon, a feat only
an elite few artists have accomplished
•20 Dove nominations; three Dove Awards
•Two Grammy nominations
•A 2002 American Music Award for Contemporary Inspirational
Music
In fact, 2003 was a year of incredible momentum for Avalon.
Testify to Love: The Very Best of Avalon was an out-of-the-box
bestseller that stacked up two No. 1 radio singles. The group
enjoyed many sell-out tour dates in 2003, even without benefit
of a new studio release, proving that Avalon continues to
be a Christian music mainstay and fan favorite.
But you can forget all that for now.
What is most worth remembering is this: After three years
of spiritual reckoning, Avalon has discovered that real
life isn't possible until you surrender what you think
you know and simply trust…like
a child…in the One who created you. That difficult
discovery is the soul of The Creed, an autobiographical,
musical reflection on what it means to surrender, on what
faith in the midst of the storm looks like. It's this group's
most cohesive, most satisfying work in nine years of vocal
artistry.
It has been three years since Avalon has recorded an all-new
studio album. With the addition of the highly regarded solo
artist Greg Long, who joined the group fulltime in the fall
of 2003, and the incredible vocal experience of new member
Melissa Green, Avalon was eager to get in the studio and
break new ground. The result, The Creed, produced by the
dream-team of Brown Bannister, Charlie Peacock and Tedd T.,
is the most vocally unified, lyrically and musically diverse
album in Avalon's history.
"I admit I had a lot of fear and trepidation," Bannister
says, "knowing that Greg was a hit-it-harder, power
singer, but on the first song, on the first day, it was immediate.
It worked great."
"God obviously knew what he was doing," Jody says
of the recording experience. "It was so natural. And
we enjoyed the process of singing together so much, I think
you can hear it. There are places where it sounds like we're
all one voice."
"All the members of Avalon are great singers with their
own distinct influences, styles and vibes," says producer
Tedd T. (Rebecca St. James, ZOEgirl). "Their whole sound
is a blend of their collective vocal strengths," he
says.
The songs on the album are the collaborative result of a
team of writers working in tandem with Avalon to communicate
a specific, vertical message. Songs about what it means to
depend on God, to keep moving forward when you can't see
what's ahead. Songs about the joy found in His presence,
and the strength brought on by growing in intimacy with God.
Songs that reveal the heart and soul of four individuals
who have weathered some rough waters.
From the danceable fun of "Good Way" and "I
Wanna Be With You," to hair-raising power ballads like "You
Were There" and "Abundantly" and the title
track, The Creed delivers the hopeful message that Avalon
is known for and yet the level of honesty, passion and clarity
is deeper than ever before. "I'm convinced that a huge
part of how God has continued to use us as a group is found
in the songs," Jody says. …Obviously, we still
want radio success and album sales, but we do this because
we want more people to hear what God is doing in our lives
and what He can do in theirs.
That purpose, that motivation, is the
driving force. "The
maturity level of this album truly excites me," Melissa
says. "We know what we want to say, and it's from our
hearts, and it will bless people. No matter how many people
buy it, we believe God will use it even beyond what we can
imagine."
That artist/song connection so natural
within Avalon, Brown Bannister says, is one of the key
reasons why this group is still thriving after nearly a
decade. "People may
think, 'Oh they're the go-to-the-mall, fashion-plate people,'
but they're not. They are really talented. They look for
songs that move them. They get their ownership from being
moved by the song in the first place. That's where they stake
their claim. And they make it theirs in the performance.
They all have such great hearts for the Lord. They have such
a heart for truth and for the gospel. They are amazing people."
The Creed is more than a title from a great song with a
great lyric: it's a declaration of surrender, a demarcation
line in the sand that says 'We finally understand that it's
not about us or about our plans or about what we think we
want to say. All that can go away. We know that it's all
about you, Lord, the One who is living and breathing in us.
The only reason we are here.'
From the beginning, Janna says, "There were all these
ideas that we were this pre-fab, too-polished group that
wouldn't last, but even after nine years, I look at everything
we've been through, especially this season of change, and
I see how God has been continually working things out in
all of us. That's not to say that we're still without struggles,
but so much has happened, and we've just tried to keep showing
up and obeying what we feel God has called us to do … I
feel like we're in that spring, after the long winter, when
everything begins to wake up, to come back to life. We're
in such a good place."
"I am so excited to see what the Lord has for this
group. Having been apart of a group during college I am reminded
now about how much fun it is to sing with people whose desire
is matched by their talents. It is an honor to be used of
God in this ministry called Avalon," explains Greg.
That place, Jody says, is beyond the
music. "I feel
like Avalon has truly become a ministry. And personally,
I'm at a 'come what may' point now. We've been through so
much, and so much has changed, and obviously for some reason,
God still wants this to be. If it's nine more years, I'm
here for nine more. I'm here for the long haul."
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