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Newboys Follow Annoying Marketing With 'Isaiah'
2004-12-12 - Newsboys is offering a new rock
song 'Isaiah' exclusively at iTunes.com. Available for a
limited time, customers purchasing the band's recently released
album Devotion from iTunes can download 'Isaiah' for free.
It's annoying when artists re-release their albums with extra
tracks, as many fans will want the extra tracks so they'll
buy the album again. Instead, the band could have released
the extra track as a single, or a stand-alone download. This
is even more annoying, as you must install the iTunes player
on your computer in order to buy from iTunes, and not everyone
likes the iTunes system or wants to install it on their computer.
It's a neat marketing idea in theory, but ultimately, it's
unfair to the fans.
Source: CCMplanet News
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