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Home: T : Third
Day : Biography
Biography (courtesy
of Essential Records)
Six albums after the band's first pieces
interlocked, Third Day has become the leader in its genre.
The Atlanta-based rockers have accrued four gold albums,
a platinum album, a Grammy and 21 of the Gospel Music Association's
Dove Awards. Backing up the band's ascent, Billboard magazine
noted the act is "not only one of the best Christian
bands of the '90s but one of the best rock bands, period."
Third Day has clearly weathered the difficult climb from
obscurity to success, but the band is hardly suffering from
over-confidence or complacency. In fact, the band's seventh
album, Wire, addresses that very issue head-on. Rather than
lean back in a figurative easy chair, Third Day challenged
itself immensely, shaking up its direction and reasserting
its place as a rock band of enormous depth and passion.
After establishing a comfortable working relationship with
Monroe Jones over several albums, the group brought in a
new producer who had no history with the band members. They
left a stylistic vein which had formed the basis for two
of their last three albums. And they dug deep into their
psyches while writing material for the project, yielding
the most introspective album of their still-building career.
"This album is a lot more personal than anything that
we've done," vocalist Mac Powell reflects. "Yet
also it's universal enough in a sense that it's going to
reach out to different people in many different situations." As
a result, Third Day returns to the entertainment culture
in 2004 with a renewed energy and attitude that makes them "a
brand new band that just happens to have 10 years experience," bass
player Tai Anderson observes.
Wire plays off the excitement and sense of risk that that
attitude represents. The title track hinges on the image
of a circus acrobat, positioned above an audience spellbound
by the unpredictability of the stunt.
"Everybody comes from miles around to see the spectacle
of the guy on the tightrope," notes guitarist Mark Lee,
the song's primary writer, "but in the back of their
minds, if there's not a chance that the guy's gonna fall
off the tightrope, then people aren't gonna come. A lot of
times with people placed in a position like we are, there's
some of that going on. In the newspaper on any given day,
there are articles about these new artists or celebrities
that are up and coming, and people love that story—they
love the underdog. But once they get there, people also like
to see them fall."
With Wire, there is no fall for Third
Day, only a step forward that draws from their own personal
experiences as human beings and musicians. Several of the
first songs written for the album-including "Billy Brown," "San Angelo," "Wire" and "RockStar"—touch
on the thrills and the pitfalls of a job in the limelight.
The musical topics of the album represent
the first of the challenges the group dealt with in bringing
Wire to fruition. "It's
always a risk when you're a musician and you start writing
about being a musician," Lee laughs. "There's a
fine line between writing it in a way that can be universal
and writing it in a way that's like, 'Oh, woe is me, I'm
on tour and miserable,' where everybody's like, 'Well, I'll
take your job.'"
Third Day faced that challenge successfully. On the surface,
the songs reflect their own unique vocation. But on a deeper
level, they deal less with the issues of a musician's life
than with topics such as risk, loneliness and struggle -themes
that easily mirror the experiences and issues of fans in
more traditional lines of work.
Expanding from those central songs, Wire's material builds
upon the issues the band's members-each of whom is married
with children-face in balancing their work with their families
and spiritual lives.
Songs such as "'Til The Day I Die" and "I
Believe" revolve around recommitment, a crucial piece
of the puzzle in every successful long-term relationship,
be it a marriage, or a friendship, which reflects the core
of a rock band that hasn't changed its lineup in more than
nine years. Meanwhile, songs such as "Innocent," "Blind" and "I
Will Hold My Head High" reference the redemptive experience
of the Christian faith that's formed the basis for their
career in a more obvious manner.
"On this record, we made a concerted effort to write
songs that shared our faith in a way that was relevant to
every man," Mac Powell states.
"This is our most personal record," Anderson affirms. "Because
of that, the songs aren't about big, sweeping principles.
But being so personal probably makes it our deepest record
spiritually."
Third Day took a great deal of time off during 2003, leading
up to the making of Wire. It allowed the group to renew its
long-term relationships at home, but the time away from the
band reinvigorated their respect for Third Day, a separate
entity that somehow transcends the individual members.
"When the five of us get in a room together, there's
just something special there," Lee says. "We each
have something we bring to the table. There've been times
we had to do things and one of us wasn't there, and it just
doesn't feel right. There's just something about the five
guys that are in this, we were supposed to be together, and
it's been a cool thing."
They tested their resolve as a band with Wire in hooking
up with producer Paul Ebersold, noted for his work with 3
Doors Down, Sister Hazel and Skillet. Laying the groundwork
in Ebersold's hometown of Memphis and finishing at a studio
in Third Day's hometown of Atlanta, they recorded the album
with a different structure than they've used in the past.
Each musician experienced more downtime than in previous
sessions, putting even more focus on the album's details.
"This has been our most challenging record to make,
without question," Anderson confesses. "Everything
took three times as long. We fought three times as long about
every song. Paul created an environment where we were free
to struggle, and everyone was free to argue and be passionate
about their ideas. We feel like this is a great record, but
it definitely came from the struggle, and really wrestling."
In the process, Third Day backed away from the multiple
stylistic directions it's taken in its career to re-discover
its initial motivations. After Powell and Lee first began
working together in 1991, Anderson and Carr came on board
in 1993. Guitarist Brad Avery completed the lineup in 1995,
and the following year, Third Day released its self-titled
debut.
Over time, its releases have explored
modern rock, techno sounds, Southern rock and even praise & worship music,
with two worship albums—Offerings and Offerings II—going
platinum and gold, respectively. Ebersold encouraged the
band's desire to return on Wire to an edgier sound, a Springsteen-
and U2-inspired approach that focuses on energy and downplays
frills. Ultimately, Third Day reconnected with its original
spirit—the unfettered innocence that came with loading
equipment in a van in the early years to play for an audience
that might comprise a mere 20 people.
"You don't want to lose that initial garage band excitement
that made it fun to begin with," Carr reflects. "We
don't want to do this if it's just about business and some
level of success that will all go by the wayside someday.
We want it to be fun. It's always about connecting with fans.
That's why popular music is what it is—because the
artist is presenting something and there are people going,
'Man, we like that,' and there's a connection. That's what
it's all about, and if that's not happening, it's better
to go do something else."
It's easy, as the band notes in "RockStar," to
get caught up in the glamour of the business. And Third Day
has certainly felt that glamour, hobnobbing with superstars
on the Grammy red carpet, and receiving major coverage in
such media outlets as CNN, NBC's "Today" show,
Billboard, US magazine, CCM magazine, The Dallas Morning
News, The Atlanta Journal-Constitution, The Tennessean, The
Minneapolis Star and The Cleveland Plain Dealer.
Yet the guys are only now poised to fully experience the
lofty goals they set for themselves when they originally
dared to form a band that could play shows around their hometown.
With the winning musical elements in Wire, the band fully
expects the success it's achieved in the Christian market
will expand to the mainstream, as has happened in the past
for such Christian artists as Amy Grant, Jars Of Clay, P.O.D.
and Sixpence None The Richer.
Simply gunning for the big time is
a risk in itself. Much as country, jazz, R&B or bluegrass purists have been
known to criticize acts who command a mainstream audience,
Christian artists have often come under fire for "selling
out" when they bring their message to a larger community
of people. "We feel like for us, not going after it
would be selling out," Anderson counters.
In fact, Third Day is chasing that
bigger level of success not to gain the fame or glory that
would come with it, but—in
the spirit of Wire—to take yet another risk, standing
firmly on the band's faith and challenging both the church
and American culture at large to consider its place in the
world. Already, the group is heavily involved with DATA (Debt,
AIDS, Trade, Africa), relief organization World Vision, and
Habitat For Humanity, and has participated in MTV's Choose
Or Lose campaign, encouraging young people to take an active
role in their government-and their future. Following a recent
trip overseas, the group has begun addressing the AIDS crisis
in Africa during its concert appearances, knowing that that
step alone is a major risk.
"It's not a popular subject," Anderson concedes. "There
are going to be people who will be offended by that, but
it's the right thing to do. It's what's goin' on in the world.
There might be some people that walk away, but we feel like
most of our audience consists of great people, and when they
hear about this problem and know there's something they can
do about it, they'll respond."
Much like a new band, Third Day's members still feel a can't-miss
solidarity and undying commitment for their lives, their
bandmates and the highwire work that unifies them. The Wire
album has them back on the road in 2004, playing such major
venues as Los Angeles' Greek Theatre, Atlanta's Fox Theater
and Portland's Rose Garden. As their tour unfolds, Third
Day will necessarily face down many of the issues of a traveling
band-the risk, the loneliness and the struggle - reconnecting
with old fans who have their own experiences with those same
issues, and making new fans who share the same concerns.
"We're all passionate about our families," Avery
says. "We're all passionate about our families, our
fans, music and getting to travel and be out on the road.
It's the way we're wired."
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