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Home: V : Verbs :
Biography
Biography (courtesy
of Gotee Records)
Who can deny the power of rap music's reach? Last year alone,
hip-hop albums dominated the yearend sales tallies taking
three of the five top spots! The best-selling soundtracks
are mostly rap-driven, and the contributing artists are quickly
becoming the film's leading men. Today's rapper possesses
an authoritative ability to connect and influence fans in
areas ranging from fashion and flare to guns and gangs. Yet
as a true lyrical purist, the red-hot Verbs cherishes this
privileged platform where he can unleash the potent rap morsels
that charge his life-affirming hits.
Previously performing as Knowdaverbs, this rapper with the
new shortened tag already made his life joints known by co-hosting
BET's Rap City, appearing on Jam Zone, and performing on
the televised Teen Summit Live. Through group and solo performances,
Verbs opened for such mainstream hit-makers as Jay-Z, Outkast,
A Tribe Called Quest, Camp Lo, and De La Soul. In hip-hop
circles, Verbs is known as the rapper ready to pop, but this
emcee comes to the mic with a whole lot more than mere talent.
Verbs' latest, Unlocked, delivers on
potential proudly promised in previous releases. Throughout
the twelve new tracks, energy and attitude collide into
dance-driven grooves programmed to perfection with chunky
beats and catchy loops. The bangin' bass and hit-maker
hooks serve only to amplify Verbs' crisp and clever rhyme
style that makes his flow as credible as it is commercial.
Artistically bold yet radio addictive, Unlocked raises
the bar for life-minded, spiritually-guided emcees pushing
for new heights of hip-hop savvy. In fact, Gotee Records
previewed the new album several months early by dropping
the single "What You Rock Now" at radio-the
immediate hit topped R&R's ccm Rhythmic chart for 11
straight weeks. Verbs' label soon followed-up with a second
pre-release single—the addictive "Live To The
Music."—and for only the second time in the Rhythmic
chart's ten year history, a song debuted at #1. Thus Unlocked
boasted two #1 singles before the album even released!
Still, for all the credit given for
how he says it, Verbs is equally esteemed for what he says.
Ever reflecting on daily life, Verbs is a true hip-hop
storyteller sporting a narrative rap style that tackles
issues in a problem-conflict, solution-resolution manner.
The track "She's Mis.Sin" uses
relationships as a paradigm for how the enticed often become
the enslaved, while "My Neighborhood" rewards real
people with due credit for making the type of lifestyle changes
that matter. With "Expensive," Grits and Nirva
Dorsaint join Verbs on an industrial-sounding bounce track
that hammers home the consequences for wayward decisions
people know they shouldn't make.
"By writing about issues that aren't status quo, it
gives me a different edge in the rap world," says Verbs,
who's currently in the midst of an extended stay in Africa
doing outreaches with a local church.
Looking back, Verbs (his traffic tickets
read: Michael Boyer II) first attained national exposure
through his Gotee Records' labelmates Grits, whom he met
on tour in his home city of Phoenix. The following year,
Verbs brought the group back for a show, and Grits in turn
asked the young emcee to appear on their debut disc. One
of their collaborations, "Plagiarism," made
noise at radio as its video hit number eight on Rap City's
Top 10 countdown. Moving to Nashville, Verbs continued to
collaborate with Grits, but the talented wordsmith soon landed
his own record deal with Gotee.
Verbs dropped his 1999 solo bow Syllabus to much fanfare
and hype, which included the title track giving the rapper
his first number one on the ccm Rhythmic chart. Offering
uplifting ideals through quality jams, Verbs soon aligned
himself with several spiritually-minded organizations like
YES (Youth Entertainment Studios), Project Truth, and True
Love Waits. Verbs likewise participated in a national anti-violence
campaign that put him before 80,000 public school system
kids in such major market cities as Los Angeles, Dallas,
and Milwaukee. In an age when City Councils resort to Gang
Injunctions and Broken Windows criminology to curb violence,
VERBS spoke from the heart about affecting inner-city kids
by example.
"From an artist standpoint, we need to be a little
more responsible about what kind of images we give these
young people," says Verbs. "I think an emphasis
should be placed on giving the cats something else to pour
their energy into that would result in taking these kids
somewhere in life."
Verbs' 2000 release, Action Figure,
scored further radio hits with "If I Were Mayor" and "Plane Scared," yet
in the new millennium Verbs started using his life-inspiring
jams to affect third world and war torn nations. With various
aid groups, Verbs performed in such countries as Russia,
Slovakia, South Africa, and Kosovo. He remarks, "No
matter how remote a place might seem, there are still traces
of hip-hop influence. Regretfully, the music we export isn't
always the music that instills hope in the hearts of Kosovar
kids."
From inner-city school kids to impoverished Slavic nations
to post-apartheid African communities, Verbs' life and music
put as much emphasis on skill as they do on heart. All of
these passions and abilities manifest themselves through
his latest joint, Unlocked, one of the most far-reaching,
life-inspired hip-hop albums in years.
Now with the buzz brewing and his rhymes
ready to rock, Verbs knew there was one last task at hand. "A lot of
folks couldn't pronounce Knowdaverbs," the emcee laughs. "Either
that or they thought I was a group. With the new album, I
decided it was time to give these people a break and officially
change my name to Verbs!"
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